Self-check listing copy for unsupportable claims
Catches claims made by the image that the text avoided, and rules on no specific regulation.
| Category | Office work › Online selling |
|---|---|
| Tags | ReviewingAnalyzingChecklist |
Check this listing copy for claims I cannot support. **Go through and flag:** 1. **Superlatives and rankings** — ***best, only, number one, top, fastest, strongest.*** **Each needs a verifiable source and a stated basis** 2. **Absolute and quantified claims** — ***100%, completely, permanently, guaranteed, any percentage.* **Where did the number come from?** 3. ***Health, medical, safety, or efficacy claims*** — **including implied ones.** **"Helps with", "relieves", "improves" about a body or a condition.** ***These are the most heavily regulated and the most common mistake*** 4. **Comparisons** — ***to a competitor, named or implied.* **What is the basis and is it like-for-like?** 5. **Certifications, awards, test results, origin** — ***can I produce the document?*** 6. **Implied claims from images** — ***a photo can make a claim the text carefully avoided*** 7. **Scarcity and urgency** — ***limited, last chance, only N left.* **Is it true?** **Per finding:** the phrase, quoted / why it needs support / ***what would support it*** / **a version that says the same thing without the claim**. **Then:** which findings are most likely to cause an actual problem, ordered. ⚠️ ***Do not state which specific law, regulator, or rule applies*** — **advertising rules differ by country, product category, platform, and date.** Write `[confirm with the relevant authority or a professional before publishing]`. ***Do not rule on whether something is legal*** — **flag what needs checking.**
After pasting, fill in the fields at the bottom (My copy · Product category)
What this prompt does
Advertising trouble starts where a photo makes the claim the copy carefully avoided, and with soft health language like "helps with". This quotes each one, offers a safe rewrite, and defers the legal call.
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