Write a reply to a product review

Write a reply to this review.

***The audience is not the reviewer. It is the next buyer reading the product page.*** **Every sentence spent persuading the reviewer is a cost paid by them.**

**Judge first:**
- **Is a reply needed?** *Unless a fact is wrong or another buyer would be misled, a short line of thanks is often better*
- **Public, or move it to a message?**

**The reply:**
1. **Say specifically what it is about.** ***Not a template opening***
2. **Confirmed facts only.** If an apology is needed, **once**
3. ***What changed, if anything.*** **This is the only line with value for the next buyer**
4. Move individual resolution to a private channel

**Do not:**
- **Dispute the reviewer's experience**
- Quote policy or terms
- Mention that other reviews are positive
- ***Include anything identifying them*** — **order date, what they bought, delivery details. That is personal data in a public place**
- **Imply they misunderstood**

**Then:**
- **The reply — shorter than the review.** *Longer reads as defensive*
- ***What this review actually points at.*** **That matters more than the reply**
- **If several reviews say this, say so** — *then it is a product or listing problem, not a reply problem*

⚠️ ***Do not deny anything unverified*** — say it is being checked. **Never offer compensation in exchange for changing or removing a review.**

***Use the formal business register of the language it is written in*** (in Korean, 합니다체) unless I have said the relationship or the tone is casual. *This is a public reply — no greeting or sign-off template is needed; the courtesy comes from the register, not from a stock opening.*