Work out what an objection actually is

They pushed back. **Work out what the objection actually is before answering it.**

1. **Restate what they said, in their words.** ***Do not paraphrase it into something easier to answer***
2. **Which kind it is:**
   - **Price** — ***and whether it means "too expensive" or "I do not see the value yet."* **Opposite responses**
   - **Timing** — real, or a soft no
   - **Authority** — they are not the one who decides
   - **Trust** — they do not believe the claim
   - **Status quo** — the current way works well enough. ***The most common and the least stated***
   - **A real blocker** — something we genuinely do not do
3. **What would tell me which** — ***the question to ask, not the answer to give***
4. **If it is a real blocker, say so.** ***Tell me to stop*** — **pushing past a real no is how you lose the next opportunity too**

**Then, for the one it probably is:**
- **What to say**, short. ***Answer the objection; do not re-pitch***
- ***What not to say*** — **discounting before they asked, disputing their experience, "many of our customers also thought…"**
- **What to ask afterwards** to find out if it actually landed

⚠️ ***Use only what I told you about my product and about them. Do not invent a customer, a result, a figure, or a claim about what we do.*** **A claim made in outreach gets checked on the call.**

**Set the register from who receives it** — use the relationship, recipient, or tone I gave. ***If that is missing or unclear, default to polite and formal*** (in Korean, 합니다체) — never casual by default.