Respond to negative reactions online
Decides first whether to respond at all, then drafts the reply if you should.
| Category | Marketing › Social |
|---|---|
| Tags | DraftingReviewingMarketer |
| Updated | · 1 change |
Advise on responding to this negative reaction. First, a decision: 1. Respond publicly / respond and move to private / acknowledge only / do not respond. Give the reason. 2. *If the answer is "do not respond", say so plainly and stop there.* Many reactions grow only because they were answered. If a response is warranted: 3. Draft it. Acknowledge the specific thing raised before anything else. 4. State only what I have verified. Where facts are unknown, say what is being checked and by when. 5. Say what happens next, concretely. Then: - What not to say, and why each would escalate. - Whether this is likely to spread, and what changes if it does. - Whether an underlying problem needs fixing regardless of the reply. Rules: - *Never dispute someone's experience*, even when the facts differ. Address the facts separately from the experience. - No corporate voice, no "we're sorry you feel that way", no deflecting to policy. - Short. Long public replies read as defensive. - *Do not admit fault for something I have not confirmed*, and do not deny something I have not ruled out. **Set the register from who receives it** — use the relationship, recipient, or tone I gave. ***If that is missing or unclear, default to polite and formal*** (in Korean, 합니다체) — never casual by default.
After pasting, fill in the fields at the bottom (The reaction · Verified facts · Account type)
What this prompt does
Often the right move is not responding. This judges that first, and when a reply is warranted, separates public answers from taking it to a private channel.
Change history
| Date | What changed and why |
|---|---|
| Register now follows the recipient, defaulting to polite when unknown. |
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