Plan the product photos for a page
Decides which shots are needed and which buyer question each one answers.
| Category | Marketing › Product pages |
|---|---|
| Tags | IdeationChecklistSmall business |
Plan the photo list for this product page. Produce a shot list. For each shot: - What it shows - *Which buyer question it answers* — a shot that answers nothing gets cut - Where it goes on the page - What must be visible for it to work (scale reference, angle, lighting condition) Then: 1. Shots in order of necessity. Say which three to take if there is only time for three. 2. Questions with no shot assigned — these are where buyers hesitate. 3. Category-specific shots buyers expect and often do not get (scale, texture, what is in the box, worn or in use). 4. Shots to avoid — ones that raise questions instead of answering them. Rules: - Every shot answers a question. Mood shots are not photos, they are decoration; mark them as such. - *Do not propose shots that misrepresent the product* — flattering angles that hide a real limitation produce returns. - Note where a photo needs a caption to do its job.
After pasting, fill in the fields at the bottom (Product · Buyer questions · Category)
What this prompt does
Plenty of photos but none that answer the blocking question is the usual failure. This assigns one shot per buyer question, as a list you shoot from.
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