Compare your product page to a competitor's

Compare my product page against a competitor's.

1. Table of the information items each page covers. Rows are items, columns are mine and theirs.
2. **What they have and I do not** — and for each, judge whether it matters when a buyer is comparing.
3. **What I have and they do not.** If it is a genuine strength, propose moving it higher.
4. **What neither covers but a buyer would want to know.** *That gap is the opportunity.*
5. ***Do not propose copying their wording or design.*** Identify what question they answer that I do not, and answer it in my own way.

Then: the single addition most likely to change a comparison decision.