Turn product specs into customer benefits
Climbs from feature to what changes in the customer's day, and stops where the evidence stops.
| Category | Marketing › Product pages |
|---|---|
| Tags | RewritingSmall businessReformatting |
Convert product features into customer benefits. Per feature: 1. The feature, as specified 2. What it makes possible (first order) 3. **What changes in the customer's day (second order)** 4. Final copy — item 3 in one sentence Rules: - ***Always go to the second order.*** **Stopping at the first is still a spec sheet.** - **Do not stack adjectives.** Not "remarkable performance" — say what is different. - Write it as something that actually happens in this audience's life (Audience given below). - **Where the benefit cannot be supported by the feature, say so.** *An overstated benefit is a return.*
After pasting, fill in the fields at the bottom (Audience · Features)
What this prompt does
Benefit copy stalls at the first rung and stays a spec sheet. This goes one step further and refuses claims the feature cannot support.
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